Marketing & Sales tools to improve your productivity

skrivet av Aleksandar Debeljak
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Technology has allowed any sized business to compete on an equal playing field and gain a competitive advantage if they use properly digital tools aimed at improving their productivity. That’s why we’ve built this list to help you to improve, be efficient, and optimize your marketing and sales efforts.

Benefits of using digital marketing and sales tools

There are many advantages to using digital marketing and sales tools, such as it helps your company’s marketing and sales teams work more effectively and achieve better results. Some additional benefits include:

  • Finding out more about your company’s digital efforts and seeing how effective your company’s website is.
  • Getting a better insight into who the end customer is, what challenges they face and how your company can assist to them.
  • Delivering a better customer experience because your marketing and sales team have insights to offer customers personalized communications.
  • Better insight on how effective your company manages its social media accounts.
  • Being able to predict if your company’s goals will be achieved by constantly monitoring data, and making changes to avoid bad results.

Being able to keep track of your company’s digital presence is crucial for you to be able to take your business to the next level. Digital tools can also give you an insight into how your competitors behave, this gives you valuable information about how your company can stand out from the crowd and what is required to be at the forefront of your industry.

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4 digital tools for your company’s marketing team

1. SEMrush

SEMrush is an outstanding SEO tool that helps you optimize your website to rank high on search engines and improve the customer experience. It helps you, among other things, to see which keywords are effective to use when creating content on your website in order for your target audience to find you. It shows you how the competition looks and what you need to do to challenge the very best companies in your industry. You can easily find out which ranking your website has and what improvements need to be made to create an optimized website that your visitors like to spend time on.

2. Canva

Canva is a graphic design tool that allows users to make use of customized templates, manipulate text, create images or use stock photos for both web and print media. With consumers retaining 80 percent of what they see and only 20% of what they read, it’s become important for businesses to integrate visual marketing into their marketing strategy. Canva’s powerful drag and drop editor makes it easy for beginners and professionals alike to create stunning designs.

3. HubSpot: Marketing Automation

HubSpot is an excellent automation tool for both your company’s marketing and sales team. It allows you to automate repetitive tasks such as maintaining your social media, sending emails to nurture your leads and tracking online interactions and mentions of your brand. In short, marketers who use marketing automation are better able to qualify leads and pass them onto sales, resulting in higher revenue and greater growth.

4. Google Analytics

Google Analytics is among the most useful digital tools for businesses. It helps you keep track of your company’s website and get important data about what is going well and what can be improved. Since the tool is free, there is no excuse for you to not use this great analytics tool. It’s easy to obtain important data such as which web pages convert visitors to become customers and which pages the visitor stays extra long. To further optimize your company’s website, it shows you which pages have a high bounce rate so that you can make improvements in order to keep visitors on your website.

4 digital tools for your company’s sales team

1. HubSpot: CRM + Sales Pipeline

The HubSpot CRM + sales pipeline tool allows for easier management of your contacts, any interactions they had with you, and where they are in the sales process. Instead of your sales team calling random leads with a low conversion rate, they instead get all the information they need about the potential customer to get a successful deal done. The HubSpot sales pipeline tool not only shows you all the important information about your sales success it also shows you accurate forecasts for future performance.

2. LinkedIn Sales Navigator

Discover your ideal customers with complete contact information that makes it easy for your sales team to find and reach out to them. By customizing your search preferences you find the best suitable leads to get in contact with. The Sales Navigator tool also makes it easy to share sales content to your potential leads without them having to download anything. Your sales person can even see in real time when the prospect has interacted with your content. If your company has a large network on LinkedIn you can use that information to get in touch with the right prospects. On average salespeople that utilize the Sales Navigator see an increase in sales by 5%.

3. HelloSign

HelloSign is an eSignature and document tracking that streamlines and makes easier for your sales team and customers to electronically sign legal binding documents. HelloSign is optimized for mobile use and completing a signature only requires answering a couple of questions which are automatically input into a PDF file. Your document workflow no longer becomes a hassle when utilizing this eSignature platform.

4. Zoom Video Communications

Zoom is a great tool to utilize for a better customer service. It allows you to communicate through video to customers in HD quality and clear sound. It is easy to set up and record meetings and provides a dial in number for your participants to use in their preferred country. Zoom is a top rated global video conference tool and will allow your sales team to conduct business anywhere in the world.


There are many digital tools that can help your business be productive. The advantage of using digital tools is that you streamline your workplace and keep track of the company’s digital efforts. If you have a marketing and sales team, you can sync these two departments to work smarter and more effective with each other. In order to achieve your goals, you need the right tools to be able to make the right decisions to drive your company forward and stay at the forefront of your industry – this is what an inbound marketing approach focuses on. It also does not have to cost a fortune to streamline your company with digital tools to assist your marketing and sales team.

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About Aleksandar Debeljak

Aleksandar Debeljak is a Digital Marketing Specialist who helps clients align marketing campaigns to their business goals. Follow him on Twitter @aleksdebeljak.