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written by Derrick English Jr.
When your business is preparing to invest in a new website, you should not underestimate what web design services will be needed to build one that helps grow your online presence and business. Oftentimes, the majority of businesses focus a great deal of attention on design aesthetics, and not nearly enough on the many other factors that go into turning website visitors into leads and customers.
The foundation of your website is CONTENT. Content makes your site, but most web agencies overlook this aspect entirely. Designing a website without focusing on how to integrate and optimize the content will cause a lot of issues down the road.
There is absolutely no point in having a website if potential customers can’t find it. Your website isn’t only a digital brochure of your company, but it can also become a full-time salesperson that you can use to your advantage if it is optimized correctly. This is why it’s important to invest in an SEO-friendly website that is designed to take into account your target audience’s needs so that you can rank high on Google, deliver a better user experience, and convert more customers.
What is an SEO-friendly website?
SEO-friendly web design is the practice of creating websites that allow a search engine to crawl and read pages efficiently across a website. Once crawled, search engines can then serve the most relevant web pages to their users based on the topics they search for.
By ensuring that a search engine can easily crawl and understand your content is the first step to making your web pages visible on the search engine result pages (SERP). Search engine optimization (SEO) focuses on your link structure, content, keywords, responsive layout, page speed, and other factors to help your website to be more attractive to a search engine.
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Why is an SEO-friendly website important?
Businesses that have SEO-friendly websites usually get more valuable traffic than their competitors who don’t develop their websites based on their target audience and search engines.
SEO should matter to your business because if someone does a Google search looking to solve a problem that they have – and your business is capable of solving that problem, you want your website to be visible to them. If your website isn’t ranking on the first page of SERPs, it’s likely that you are missing out on potential customers.
Ensuring high rankings on SERPS is why it’s important to begin the web design process with SEO and your target audience in mind. The better the SEO strategies are integrated into your web design process, the better the chance of your web pages ranking on the first page of SERPs.
How will an SEO-friendly website benefit your business?
We bet you don’t spend much time on the second page of Google, so why should your website be there? An SEO-friendly website is important to any business that wants to be seen online. However, many businesses don’t realize that search engine optimization needs to be built into the web design process, and not added later on once the website is built.
With the investment into an SEO-friendly website, here are a few benefits that your company will receive:
1. It attracts valuable traffic
Getting web traffic is one thing, but attracting potential customers is another thing. With an SEO-friendly website, it can help your business attract visitors who matter more to your business because you have incorporated content and design that appeals specifically by adding value to them.
2. It increases organic search traffic and brand awareness
70% of clicked search traffic goes to organic search while 30% goes to paid search ads. Being at the top of SERPs demonstrates trust and credibility that your brand has quality content on your website that can answer the searcher’s query. This means that more people will be able to recognize your brand which they’ll be more likely to choose when it comes time to convert.
3. It’s optimized for conversions
Attracting quality traffic to your website is important but you also have to be able to “close the deal” with them. SEO-friendly web design is also conversion rate optimized (CRO) so that it can seamlessly guide your visitors through their buying process. Every page viewed, clicked-link, newsletter subscribed, or form submitted will provide further insights to optimize the customer experience.
4. It improves your reputation
A bad online reputation may cost your business potential customers. Since nearly 80% of people check reviews before buying from a business, your website needs to deliver an experience that helps influence a customer’s decision. SEO-friendly web design will leave your visitors with a positive lasting impression of your brand.
Since your website is tailored to your target audience’s needs, it makes it easier for visitors to accomplish what they came to your website to do. Not only are they less likely to write a bad review, but they’re more likely to leave a positive one. Also, an SEO-friendly website integrates everything to maximize your visibility not just in search engines – but with social media platforms, online publications, and review sites.
5. It keeps paying your business back
SEO-friendly web design is a long-term investment that keeps paying you back as long as you maintain it. With minimal monthly maintenance, you typically not only maintain your current position in search results, but will also receive compound growth as your traffic continues to increase, conversions get easier, and your business grows.
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Conclusion
There is absolutely no point in having a website if potential customers can’t find it. Turn your website into an asset and not a liability by investing in an SEO-friendly web design. It’ll help your business to appear in more relevant search results and increase valuable traffic to your website on a consistent basis. By going beyond beautiful design and focusing on its function to add value to your target audience, you can have a successful website that meets your business needs and delivers a good marketing ROI.
