Growth marketing emphasizes building relationships and fostering customer loyalty. It is a long-term strategy that prioritizes authenticity, engagement, and personalization to provide exceptional experiences and continuous value throughout the buyer's journey. Unlike traditional marketing, growth marketing is specifically tailored to your goals and is constantly evolving to adapt to changing customer attitudes, respond to industry events, and address competitive challenges.
Growth marketing is a dynamic strategy that adapts to whatever best delivers an enhanced customer experience. To understand what works, your company must experiment and optimize its efforts based on customer behavior throughout the buyer's journey.
Read the full original article from Salesforce by visiting their site here: https://www.salesforce.com/au/resources/articles/intro-to-growth-marketing/.
