According to the State of Sales report by Salesforce, salespeople spend only 28% of their week actively selling. This report indicates that most of their time is not focused on building strong relationships and providing value to buyers, which is essential for closing more deals. A sales process audit can help your company identify areas for improvement in your sales processes, strategies, and team skills, leading to increased sales efficiency, enhanced customer satisfaction, and higher win rates.
We have observed how Sales Directors rely on vanity metrics that may seem impressive but fail to deliver meaningful results. For instance, they might encourage Sales Managers to add 50 new contacts to the CRM each month, even if 50% of those contacts come from a single company. Is it really valuable to have 25 contacts from the same company if they don't align with your ideal customer profile? A more relevant goal would be for Sales Managers to book five new meetings with ideal customers each month. Additionally, we've observed that some Sales Directors allow certain Sales Managers to affect team morale negatively. This behavior occurs when a Sales Manager refuses to adopt new buyer-centric strategies, and instead relies on outdated strategies that may have brought them success a decade ago but are no longer relevant, despite the company's current economic challenges.
If your sales team struggles to adapt to changing customer behavior, your company may encounter several challenges, including decreased competitiveness, declining sales, diminished customer loyalty, and difficulties retaining top talent. Conducting a sales process audit can help your company meet and exceed its revenue goals. Our Sales Process Audit offer delivers a thorough assessment of your sales process and identifies opportunities for optimization to enhance your company's sales productivity and profitability..
The starting price for our Sales Process Audit offer is 4 250 USD*. Here are the deliverables you will receive:
*OBS: Up to 50% of the 4 250 USD fee paid for the Sales Process Audit offer will be credited to your account should you choose to subscribe to our Growth Expander or Growth Leader plan within 21 days of payment.
Stay ahead of the curve. Sign up for our curated newsletter to get valuable B2B insights delivered to your inbox each month.
