The new B2B growth equation focuses on transitioning from traditional sales to a hybrid sales approach that responds to customer demands and the need for flexibility among sales professionals. Buyers worldwide have indicated a preference for a balanced mix of traditional sales, remote interactions, and self-service options throughout their purchasing journey.
Customers unequivocally demand a seamless, personalized omnichannel experience. A McKinsey survey of nearly 3,500 decision-makers across 12 markets revealed that customers are seeking more channels, increased convenience, and tailored experiences. If these expectations are not met, they will not hesitate to take their business elsewhere.
Read the full original article from McKinsey by visiting their site here: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-new-b2b-growth-equation.
