Sales Insights Lab: 23 Surprising new sales statistics for 2023

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Our peer blog summary

Two reasons sales prospects aren't a good fit are the lack of a clearly defined target audience and companies prioritizing growing their sales pipeline over quality leads. Since salespeople spend about 28% of their time selling, every minute spent pursuing a poorly qualified lead means they have less time to nurture promising leads. Marketing strategies integrated with a CRM system can effectively provide valuable information about potential buyers, enabling your sales team to make better-informed decisions about which companies to target.

We now have the tools to truly understand which sales strategies are effective and which are not. The Sales Insights Lab recently analyzed 23,900 sales conversations, comparing interactions of top performers with those of their peers. One key finding is that approximately 50% of sales prospects may not be a good fit, which serves as a wake-up call for companies to review and audit their sales processes.

Read the full original article from Sales Insights Lab by visiting their site here: https://salesinsightslab.com/sales-research/.