Sales managers are increasingly expected to act as trusted advisors to buyers, document all sales conversations, and expedite the closing of deals. However, this shift in focus risks tying up your sales team with time-consuming administrative tasks instead of value-creating sales activities. To increase efficiency and maximize productivity, your company should prioritize cross-functional collaboration and implement a sales pipeline tool that automates repetitive tasks.
Salesforce surveyed over 7,700 sales professionals in 38 countries to identify how sales organizations are using technology to improve efficiency, meet customer demands, and maximize their sales team productivity to reach their goals.
Read the full original article from Salesforce by visiting their site here: https://www.salesforce.com/news/stories/sales-research-2023/.
